Privacy Policy

Who We Are

Milkie ("we," "us," or "our") operates the website milkie.app and the Milkie mobile application. This Privacy Policy explains how we collect, use, and protect your personal information when you use our services.

Information We Collect

When you use the Milkie app, we may collect the following information:

• Account information — email address and name, used to create and manage your account
• Baby profile data — baby's name, birth date, gestational age, and health information you choose to provide during onboarding
• Feeding and tracking data — breastfeeding sessions, pump sessions, bottle feeds, diaper changes, and related logs you record
• Health and wellbeing data — mood, pain levels, medical conditions, and breastfeeding goals you choose to share
• AI assistant conversations — questions you ask the Milkie assistant, used to provide personalised evidence-based guidance

We do not use cookies or third-party tracking scripts on our website. The website does not collect any personal data.

How We Use Your Information

• To provide personalised breastfeeding guidance based on your stage and situation
• To track feeding patterns and generate insights about your journey
• To power the AI assistant with context about your baby and your experience
• To send important notifications and smart alerts
• To improve the app experience based on aggregate usage patterns

We will never sell, rent, or share your personal information with third parties for marketing purposes.

Data Storage and Security

Your tracking data is stored on your device and synced securely to the cloud so you never lose it. We use encrypted connections (HTTPS/TLS) for all data transmission and encrypt data at rest. Your health data is treated with the highest level of care and is never shared with advertisers.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct any inaccurate information
• Delete your data from our systems
• Export your data in a portable format
• Withdraw consent for data processing at any time

You can delete your account and all associated data directly from the app settings. For any other requests, email us at milkie.breastie@gmail.com.

Third-Party Services

We use the following third-party services to operate our platform:

• Vercel — website hosting
• RevenueCat — subscription management

We do not use any third-party analytics, advertising, or tracking services.

Children's Privacy

Our services are intended for adults (parents and parents-to-be). We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at milkie.breastie@gmail.com.